About Me

Hi, I’m Siama and Welcome to Siama Beauty, Intelligent Beauty !

I may be pint-sized (coming in at a HUGE 5.2 feet tall), but I do I love the finer things in life!

A little bit about me…

Born and raised in London, (ah my home ♥) England, and after attending a grammar college where I did my schooling I attended a London University graduating with a BA Hons in Accounting & Finance, followed by my Chartership with a global top 4 accountancy practice in  the heart of London.

Pursing a career in investment banking, I learnt the entire spectrum of the varied investment products to private equity, including treasury, foreign exchange and insurance.  In 2014,  my comfort zone was too comfortable so I moved to Dubai and continued as a Chief Financial Officer for a regional investment bank.

Along, the way in London, I had a passion to give back to the community where I grew up, so I also qualified as a personal trainer, teaching aerobics and dance and then subsequently, furthering my studies with weight management consulting and becoming a yogic, qualifying from the surreal city of Rishkish in North India. As time progressed (in Dubai), actively involved in charity and philanthropy projects set up Merciful Hands with projects in labour camp distributions, gift bags to the needy families, widow women and children and furniture donations.

From a very young age I always had an interest in etiquette, making everything neat, being polite when speaking (which incidentally, made me the teachers pet in all my schools).  With this natural flare and epitome, my passion grew for etiquette, to learn it, to discover it, to explore it, and to implement it in my day to day life. With this in hand, I trained at the best international Swiss finishing school, where royalty and diplomats send their daughters to learn  in becoming a ‘Lady’.

The Institute of Modern Etiquette was born, in 2015 primarily catering to the everyday woman, supporting assisting in refinement and polishing, self grooming in many aspects of their lives, this gave rise to gentleman etiquette, corporate business precedence etiquette as understanding cultural etiquette in a society with over 195 nationalities was essential to help reduce frustration and to promote happiness and tolerance.

Now the Principal Founder of IOME , doing what I love every single day!

I love to share, hence the blogs, with golden etiquette advice and tips to give you that heads up in your every day lives.  I also love to explore, beautiful things, places, people and food.  Do not forget to follow me on my social media handles.

I hope you like what you see here and that you find tips that excites you. Do try out the tips since you have to adds to your personality and your cultivated heart for intelligent beauty.  – let me know by posting a comment here or reaching me on one of my various social media pages (you can find the icons on the right-hand side of the home page)!

DISCLAIMER:
Some posts and pages may contain affiliate links to third party sites for products and tools that I use. This is to help you identify a specific tool used that I mention in a post. Thank you for your support!

USING MY WORK:
All of the pictures and tips on this site are my own, unless otherwise noted. Please don’t use any of my photos without my permission. If you share one of my pictures on your site, please link back to the original image and give proper credit. Thank you!